# Oluwaferanmi Bello - Media Professional | Certified Business Development Officer | Leader | Sales Strategist
Source: https://hello.cv/oluwaferanmibello
Ile-Ife

## Links
- LinkedIn | www.linkedin.com/in/oluwaferanmibello

## About
Oluwaferanmi Bello is a dynamic Sales and Marketing professional and versatile creator on a clear mission: to help businesses grow through smart marketing, strategic business development, and structured management. With hands-on experience across tech, fintech, and retail, he has consistently driven digital engagement, strengthened brand positioning, and delivered measurable revenue growth.<br><br>He brings a well-rounded skill set spanning content strategy, product marketing, B2B sales, and community engagement, partnering with startups and growing businesses to build systems that support sustainable success. His approach goes beyond short-term wins, focusing on creating structure, optimising processes, and fostering strong teams as the foundation for long-term scalability.<br><br>Comfortable leveraging data, AI tools, and customer insights, Oluwaferanmi makes informed, outcome-driven decisions that align with organisational goals. He has a proven track record of helping businesses expand their audience, improve performance, and, in many cases, significantly increase revenue, while maintaining a strategic, forward-thinking perspective on sustainable growth.

## Education
### Obafemi Awolowo University | Mass Communication
4.0 CGPA
- Learnt Public Relations and Media Management
- Director of Class project Documentary: OAU 48th Convocation Media coverage
- Lead presentation for Department's Demonstration Room
- Executed a film project titled: Reckless Love alongside my coursemates
### The Iconic Brand Africa Academy | Business Development and Sales strategy

## Work
### Community Manager | OAU Cowrywise Ambassador
Managed and nurtured a community of over 1,800 student ambassadors, fostering engagement and active participation.
- Organised and facilitated weekly virtual events such as Thursday Tribe Timeout and Friday Games Night, alongside physical hangouts to strengthen community bonding.
- Promoted financial literacy through interactive discussions, educational sessions, and engaging learning activities
### Trainee & Writing Fellow | African Liberty
Developed key opinion writing skills through expert-led sessions, focusing on op-ed writing, article structuring, and policy simplification.
- Developed advanced opinion writing skills through expert-led sessions, including 'Introduction to Op-ed Writing' and 'Article Structuring and Clarity.'
- Gained expertise in 'Effective Use of Data and Facts in Writing' and 'Simplifying Policy Reports for Opinion Writing and Writing for Liberty.'
### Campus Ambassador | Cowrywise
Promoted Cowrywise's brand identity, programs, and opportunities to the Obafemi Awolowo University campus community, ensuring effective customer engagement.
- Actively promoted Cowrywise's brand identity and programs to the Obafemi Awolowo University campus community, enhancing brand visibility.
- Ensured effective communication and precise delivery of program information, achieving expected customer engagement.
### Returning Editor (Guild of Editors) | Association Of Campus Journalists (ACJ OAU)
Served as the Editor for the Association of Potential Broadcasters (ASPOB), representing the organization within the Guild of Editors at ACJ OAU.
- Represented the Association of Potential Broadcasters (ASPOB) within the Guild of Editors, the main news agency body at Obafemi Awolowo University.
- Contributed to editorial oversight and content strategy, upholding high journalistic standards across campus news agencies.
### President | Association of Potential Broadcasters (ASPOB CONGLOMERATE)
Led the Association of Potential Broadcasters (ASPOB), transforming it into an award-winning inter-University media organization with significant digital reach.
- Spearheaded the transformation of ASPOB from a nascent organization into an award-winning inter-University multimedia platform, recognized for innovation.
- Secured the 'Most Innovative News Agency' award from the Association of Campus Journalists, validating pioneering efforts in media.
- Published impactful stories that garnered over 60+ individual views, contributing to a total of 1,300+ website views within the first year.
### Sales and Marketing Intern | HNG TECH
Gained hands-on experience in product marketing strategy,
collaborating with brands like Gridape, Resolve, and Lazy Panda
to map out actionable growth frameworks, success procedures,
and market engagement plans.
- Developed a comprehensive Brand Definition Report for
Flowmingo AI, analysing brand identity, strategic positioning, and
user experience to enhance market perception.
- Applied content marketing and SEO strategies by curating
high-performing content for HNG Learn, HNG Internship, and
HNG Products, boosting digital visibility and organic traffic.
- Conceptualised and created an investment-focused pitch deck
for PearlMint Herbal Paste, transforming its narrative into a
compelling market-winning story.
- Designed and executed a Go-To-Market(GTM) strategy and
email marketing flow for PearlMint Herbal Paste, alongside
crafting persuasive ad copies aligned with target audience needs
and product value proposition.
### SIWES Intern | Osun NUJ Correspondent chapel
Served as a SIWES intern in the newsroom, curating accurate news stories and transcribing audio clips, ensuring high-quality content production.
- Curated accurate news stories from press releases and charge sheets, ensuring factual and high-quality content production for the newsroom.
- Transcribed audio clips into text, including translating Yoruba audio into English, demonstrating strong linguistic and journalistic skills.
### Co-lead Content Writer | The Light Up House
Contributed to writing projects by initiating content writer meetings and structuring book projects.
- Initiated and led content writer meetings to deliberate on the structure, settings, and features of a book project.
- Contributed significantly to the initial phase of writing gigs, shaping foundational elements for multiple content projects.
### Senior Team Editor | The Cabinet
Chaired editorial meetings, vetting book proposals and ensuring the feasibility and pragmatism of writing projects.
- Chaired editorial meetings for book projects and writing-related works, guiding content development and quality control.
- Evaluated book proposals for feasibility and pragmatism, ensuring alignment with publication standards and market relevance.
### Scholar | John Galt School Nigeria
Completed comprehensive training in free markets, human rights, and Objectivist moral philosophy, applying insights to real-world contexts.
- Completed comprehensive training in free markets, human rights, and Objectivist moral philosophy, exploring Egoism vs. Altruism.
- Analyzed Ayn Rand's Anthem, focusing on themes of individualism and collectivism, and engaged in discussions on economic liberty and self-reliance.
- Networked with like-minded scholars to enhance intellectual and professional growth in pro-freedom advocacy.
### Community Manager | Communicators corner
Managed a WhatsApp community of nearly 200 students, implementing engagement strategies and fostering interaction.
- Managed and engaged a WhatsApp community of nearly 200 students across Nigeria, fostering a vibrant and interactive environment.
- Implemented successful community engagement initiatives, including 'Monday Motivation,' 'Monday Declaration,' 'Friendly Friday Chat,' and 'Facetime with an idol.'
### Liberty for Journalism Fellow | The Liberalist Centre
Enhanced Op-ed and analysis writing skills through a pro-freedom journalism fellowship, publishing an impactful story on education policy.
- Developed advanced pro-freedom and analytical writing skills under the mentorship of renowned industry experts.
- Published a highly impactful story that significantly influenced the discourse and status quo of a national education policy in Nigeria.
### Campus Ambassador | Communicators corner
Chaired campus team meetings and managed various boards, including membership, volunteer, and events, to ensure operational efficiency and budget approval.
- Chaired campus team meetings, overseeing the strategic direction and operational efficiency for membership, volunteer, and events boards.
- Managed budget rectification and approval processes for all reporting boards, ensuring fiscal responsibility and optimized resource allocation.
### German Language Learner | International Centre for Language Resources (ICLR)
Acquired elementary and conversational German language skills, including introductions, professional terms, and cultural aspects.
- Learned foundational German language skills, including self-introduction, professional terminology, translation, greetings, and numbers.
- Gained insights into German history and cuisine, enhancing cultural understanding alongside language acquisition.
### Television News Intern | Osun State Broadcasting Corporation
Gained hands-on experience in news gathering, writing, editing, and newsroom operations, contributing to news packages across various beats.
- Gained practical experience in news gathering, writing, and editing, contributing to diverse news packages across sports, business, and international beats.
- Became the first intern to broadcast live News Updates on television, demonstrating exceptional on-air presence and reporting skills.
- Appeared as a guest on 'Golden Footprint' (August 31, 2024), effectively discussing Nigeria's age-pegging education policy.
### Professional Trainee | Knight Center for Journalism in Americas
Studied Solution Journalism under media experts, gaining insights into impactful reporting strategies.
- Completed intensive training in Solution Journalism, learning from renowned media experts like Hugo Balta and Steve MacLaughlin.
- Acquired advanced techniques in identifying, researching, and reporting on solutions-focused narratives to drive positive societal change.
### Sales and Business Manager | Tricord Business Ventures
Quadrupled company revenue through data-driven sales strategies, improved customer acquisition processes, and targeted market expansion.
- Expanded the customer database and strengthened B2B sales pipelines, enabling recurring corporate transactions and long-term partnerships.
- Increased customer reach via peer-to-peer conversions,
referral-driven marketing, and product demonstrations to key organisations
- Maintained strong customer engagement through monthly SMS marketing campaigns showcasing new stock, inventory updates, and promotional products.
- Introduced bulk purchase options and developed retail-focused product bundles, increasing wholesale sales volume and improving inventory turnover.

## Awards
### Finalist, Most Promising Writer (Personal)
Association of Campus Journalists (ACJ OAU) | 2024-01-01
Recognized as a finalist for 'Most Promising Writer,' highlighting exceptional writing talent and potential.
### Most Innovative News Agency - My Presidency
Association of Campus Journalists (ACJ OAU) | 2023-01-01
Recognized for leading the Association of Potential Broadcasters (ASPOB) to achieve the 'Most Innovative News Agency' award during my presidency.

## Volunteer
### Election Monitor & Observer | Association Of Campus Journalists (ACJ OAU)
Served as an Election Observer and Monitor for the Great Ife Students' Union Elections, ensuring the integrity and transparency of the democratic process.
- Monitored voting activities across key polling units at Obafemi Awolowo University during the 2024 and 2025 Students' Union Elections, covering multiple faculties.
- Verified procedural compliance and fostered transparency, contributing to a free, fair, and credible electoral process.
- Strengthened trust and accountability within the university community through diligent observation and reporting.
### Programme Coordinator | Engaging The Truth Team Ministry School of Christian Apologetics (ESCA)
Coordinated a three-day digital skills training, serving as the primary liaison and facilitating seamless communication and participant welfare.
- Successfully moderated a three-day, five-hour digital skills training for church workers and leaders, ensuring a structured and engaging program.
- Served as the primary liaison between the Ministry and participants, providing essential information, support, and clarification to over 100 attendees.
- Coordinated session instructors and ministers, ensuring their availability and stepping in to facilitate sessions, enhancing digital skills and community engagement.
### Chief Team Officer | Engaging The Truth Team Ministry (ETT)
Managed volunteer operations for a six-day Gospel Conference across two Nigerian states, ensuring welfare, executing plans, and coordinating activities.
- Managed volunteer operations across six days of administrative work for the Gospel Conference in Akunnu-Akoko, Ondo State, and Gbongan, Osun State.
- Ensured the welfare of over 50 volunteers and team members, collaborating closely with the Ministry's Team Lead and Global Director of Administrations.
- Executed plans and coordinated activities, ensuring seamless operations and successful outreach events for the conference.
### Public Relations Officer | Association Of Campus Journalists (ACJ OAU)
Collaborated with the ACJOAU Electoral Committee to deliver timely updates on the electioneering process, ensuring a free, fair, and transparent election.
- Collaborated with the Electoral Committee Chairman to deliver timely updates on the electioneering process for the 2023/2024 academic session.
- Managed communication for form sales, debate, and manifesto night, and the election, engaging over 1,000 students.
- Supported the committee in ensuring a free, fair, and transparent election, culminating in a successful handover to elected executives.

## Certificates
### Journalism For Liberty (Six Months)
The Liberalist Centre | 2025-01-05
### Objectivism (Eight weeks)
John Galt School Nigeria | 2024-12-13
### German Language Learning
International Centre for Language Resources (ICLR) | 2024-10-01
### Youth Leadership Development Programme (YLDP)
LEAP AFRICA | 2024-08-28
### Sustainable Tech
LEAP AFRICA, Microsoft & Wootlab Foundation | 2024-07-19
### Public Speaking (Digital Course)
Eduta.org | 2024-07-13
### Pro-freedom writing (2 day bootcamp)
The Liberalist Centre | 2024-07-03
### Conference Attendance
Cadamo Investment Ltd | 2024-05-23
### AI and Data Journalism (Training)
Dataphyte Academy | 2024-05-14
### Excellence in Performance (Digital Skills)
ESCA | 2024-01-01
### Liberty 102 (Digital Course)
Students For Liberty | 2024-01-01
### Fact checking (Digital Course)
Agence France Presse | 2023-09-14

## Skills
### Media Skills
Proficient
- Broadcasting
- Podcast Creation
- Voice-over Recording
- Campus Journalism
- Freelance Journalism
- News Gathering
- Newsroom Operations
- Television Broadcasting
### Writing Skills
Proficient
- Proofreading
- Ghostwriting
- Research Writing
- Creative Writing
- Crypto Web Content
- Op-ed Writing
- Analysis Writing
- Content Curation
- Technical Writing
### Leadership Skills
Proficient
- Team Management
- Public Speaking
- Critical Thinking
- Project Management
- Strategic Planning
- Community Engagement
- Stakeholder Management
- Event Coordination
### Marketing Expertise
- Sales & Business Development
- Content Writing & Copywriting
- Go-To-Market(GTM) Strategy & Product Positioning
- Brand Strategy & Communication
- Data-Driven Decision Making & Analytics
- Search Engine Optimisation

## Projects
### Long Essay - Audience Perception of TikTok Influencers on Product Marketing Among Students of Obafemi Awolowo University
Investigated how different categories of social media influencers (nano to celebrity) influence students’ perceptions of product marketing messages on TikTok, with a focus on credibility, engagement, and purchase influence.
### OAU 48th Convocation Ceremony Documentary
Directed a 3-minute, 46-second documentary for the Obafemi Awolowo University's 48th Convocation Ceremony, overseeing production and ensuring effective storytelling.
### Campus Crossroads Class Film Project
Managed continuity for a 50-minute film, ensuring consistency in production details and supporting seamless narrative flow.

## Source
Read this profile on Hello.cv: https://hello.cv/oluwaferanmibello
Create your free profile at https://hello.cv